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Ann Maria

Hello Jean-Marc,
I wonder if you've considered using the Dec. '06 sunset photo included in your album. The red of the vines and the red/blue of the sky are a perfect illustration of the origin of your chosen name. And the viewpoint of the photo draws you right in. The Rouge-Bleu text could fit perhaps along the diagonal of the line of clouds (upper right of the photo). Choice of font could vary the tone from staid/serious to more relaxed. Look forward to seeing what you decide.
Best wishes,
Ann Maria

Lisa Chase

the middle one rocks! it's rustic and gorgeous and UNIQUE. go for it!

I agree with Mme Denise Balestrino. The name is easy on the tongue and is a play on both your backgrounds, le tricoleur, and red white and bleu. Anyway, whichever it will be, all the very best. It has been great reading about the developments. May there be many more vintages...!

fred glasser

In California we see many colorfull labels like this on wines bought in bulk by a negociant. They make up a name that is easy to remember, like rouge-blue, and sell them for $4, $5 or $6 at grocery stores. It is very unlikely to find a French wine in the US at that price point that is very interesting. Thus, for me, all the labels suggest a simple, cheap wine. Even if the art work was excellent I would not have high expectations for the wine. I would not expect to find a fine wine from old vines grown organically in Provence in such a bottle. P.S., I am 60+ so maybe a bit traditional, but I do purchase a lot of good wine and am loyal when I find a producer that I like.


I prefer the left/first one; it's young and fresh and intriguing. But while the ladybug is a nice idea for a mascot, given her importance to farming biologique, I think you should make a second attempt at her design. This one is too abstract, and suggests an artist's palette or a stylized bunch of grapes. (That may be because it is not anatomically correct, for a ladybug: A ladybug's head is wide where it meets the body and then tapers, whereas this sits out by itself on an implied stalk. Also, a ladybug always has "bug-eyed" dots on her head - actually thorax but looks like a head - comparable to headlights on a car. Adding a slight suggestion of legs or antenna might also help. Yes, it sounds academic to insist on one or another of these things, but they are the visual cues by which we recognize "ladybug," so it's important to nod to them.) I assume along with other posters that there will be more infos on the label: your name, location, varietal or type name, date, etc.?


The more I glance at the three choices, the more I love the first. The colors are very good together, I think, and if I were deciding between three wines in a shop on label alone, I'd definitely go with the first.

I like Marie La Salles suggestion, though: "Why not do a stylized glass of red (your color) wine with blue grapes (again stylized) superimposed over it. Maybe the whole against a yellow background.... or Lime green... something to pop the wine and attract the consumer's eye." Either idea would work if you keep it classic, as the others have noted. Just keep in mind your region's demographic; I am 20 years old and live in the United States, so asking wine lovers in your area would be best. Go with your instinct, and enjoy!

Bon chance avec votre projet!

Diane Ohanian

Hi Kristin and Jean-Marc,

I want to say that I agree with some of the comments regarding the name of your domaine. I don't think it's one that is catchy or memorable, and probably would mean more to you both than to anyone else. William Saroyan once said (and I am paraphrasing) the title is everything. Of course, he was talking about books, but he was right. A few French-Word-A-Day's ago I thought you mentioned the name of your farm...why not use that for a wine domaine name? Or a form of it? Currently in the US, affordable wines imported from France are (for those who don't consider themselves connoiseurs or experts)called such things as 'Red Bicyclette' and'Fat Bastard' (the latter name I do NOT recommend). But, no one forgets their names! I'd like to offer some suggestions based on where you live, and hope you don't mind. In the meantime, look for another email from me with some labels designs all from one photo I took in 2005.

Best to you both,


Pat Kofahl

How many cases will you produce, Jean-Marc? To whom will you market your product? I would suggest that rather than try to market it locally, that you personally sign each bottle and market it as a boutique wine through your and Kristin's website. Cases only, and not cheap. Push the eco-friendly aspect, the personalization, so that over here we can tell our guests that the wine we are serving them is hand made by some dear friends who make it for us in France. Stay with me now. For the label, I would have an antique looking etching of a purple frog from the back, sitting in a directors chair looking our over the vinyards as the sun goes down in the background,with a glass of wine in his hand. And, no, you do not have permission to use this post as evidence that this was a bad idea! I'll be here all week.



hi there,

cannot help but comment...i have my own darling frenchman (gascone, no less) who makes wine here in the napa valley. the winery he has worked for the last five years also has a second label they make from paso robles...down south. i want to send you a photo because it is the almost exact colors you are looking at using. these wines are fabulous! although they are a second label, they are sold out through the wine club as soon as they are listed. the zinfandel, tumbling tractor, is a $25 bottle and worth every penny. i think the public like these bold colors and if you have the wine to back it up, go for it. of course, you will get as many opinions as you ask for, but i always find that you know the answers in your heart already..
best of luck, maybe we'll pop by to swap wines one of these visits...in fact, one of the visits, we will probably be staying!
susan in napa
p.s. look for the pic!


I like the photo of your husband inspecting the vines, best. Can you incorporate something like an artsy photo that is more realistic in the background and then do the lettering over it?

I don't like any of the prototype labels.

Anne L

I definately like the first one best, but although I know what it is, the marketplace may not. I would like to see it a bit more representative of a ladybug and also the name is a bit lost because there isn't enough contrast with the background. From a distance - like a wine store shelf, it would be rather difficult to read

Anne L.


Few people are commenting on the importance of the ladybug. I presume that is a stylized ladybug on the first and the ladybug is clearly visible on the third. A ladybug on the label for an organic vineyard means a lot. So the middle label is a non-starter for me. I also like Rouge-Bleu a lot because it means France to me.

Sally S.

Hello Jean-Marc and Kristi,

I think you might try a more traditional label. A drawing of the "château" and perhaps the writing from the second photograph would work. I agree with many of the others who've said that they would not buy a bottle with too avant guard a label. The labels in the photos have the feel of wines from California and we can't have that! White labels with a dark brown line drawing of the "château" and then the Domaine Rouge-Bleu in perhaps rouge and bleu.

Good luck. I can't wait to taste the wine.

Sally S.

Marie L-S

Bonjour les pioniers,

S'il me fallait choisir juste parmi vos trois etiquettes indiquées, je préfère celle au centre; la belle photo m'a frappée le jour ou elle est apparue sur votre "page du jour." Mais ce serait peut-être mieux avec un autre style de typographie. De plus, en tant qu'"écolo", j'aime aussi l'idée d'y mettre quelque part, mais pas forcément au centre de l'etiquette, une petite coccinelle (une vrai image, pas qch de stylisée), pour symboliser et signaler la cultivation "bio" de votre cru.
Si vous élargissez vos recherches, j'appuierais la proposition d'Ann Maria, du 31 aout à 19h17, d'utilser la photo fantastique du soleil couchant (du 6 décembre); c'est encore mieux que les autres.
Finalement, l'électrice qui vous propose la photo du proprio en train d'entretenir ses vignes-- pas mal comme idée, mais celle-la irait mieux en petit carré au verso de la bouteille.
[Par parenthèse (ou,comme le diraient mes élèves, "à côté du chemin", j'espère bien que nos programmes de diacritiques sont compatibles, sinon, tout ceci serai bel et bien illisible!]



Your style must follow your marketing strategy and you need to share that with us. The striking graphics of labels 1 and 3 say: "This is not an expensive or serious wine, but it is a good value. We expect you to drink it within a few days of purchase." I don't think that is what you have in mind. I like to stop at the Cave Chantecôtes near you and fill up the trunk of my car. I cellar the reds for five to ten years. They are an exceptional value.

You need to tell us what price range you are hoping for; if Rouge-Bleu will be AOC Côtes du Rhône Villages; will you be mostly selling by the case for cellaring? etc. To achieve an aura of being serious your label needs to convey some information and not just leave that to the small type on the back label. The region, grape varieties and %s and the vintage year are minimums. When and with what to drink are also helpful, but maybe that can be on the back.

Anyway, good luck.

Pamela Dewey Singer

wow are you inidated yet!!!! I like the first design but I think a fine line framing 3/4 around the label would be nice.... you could try different colours,gold or metallic copper,come to mind..good luck these things are sometimes just organic and suddenly in the middle of the night the entire thing will pop into your beautiful heads... how nice you are having your first recolte!!!!! pamela
now that I look at it again, I see the line starting at the riight top corner,barely going down the right side, continuing around the label on the left side and up the divide about 1/2 way suggesting the "vine that has just been picked and in the bottle"

Devra Long

I like the name Rouge-Bleu; it will be easy to remember but I don't think that any of the labels are appealing or interesting. This will be an outstanding wine and it needs a label that reflect that!!


If I had to select one of the three, then I prefer the one on the left. It's the most sophisticated of the graphics. However, it definitely has a California look to it which I don't believe is your goal. It lacks that french....je ne sais quoi.

That said, I think it's back to the drawing board or at least some additional info is needed. If Rouge Bleu is the name of your vinyard then we should also be told what kind of wine is in the bottle. A petit syrah or what?
You might add another word to your name, something like Rouge Bleu Vinyard or Rouge Bleu Winery. That way, no matter what kind of wine you produce, even a white, your name only refers to you and not what might be in a bottle.

As a young and new winery I think you need to give more information to a person picking up your bottle for the first time in the store. Things like the type of wine, your region in France, the year, etc should be on the front of the label.

Karla Ober

I really like the design of the first label, but not the colors. Instead of a raspberry red and aqua blue, I think that a deep blue-ish red and purple-ish blue would be deeper and richer looking (also more evocative of grapes, hence- wine.
Congratulations to both of you for living your dreams (K in France, J-M with a vinyard of his own).

Ian Hamby


I like the direction you're going in with the third...the one on the right. The juxtaposition of earth and ski with the cycles of nature provided with the image of the moon.

It does look like a rough draft, and I'd perhaps go with a photo or a collage (perhaps color enhanced) and provide the natural line given by the boundary formed by leaves and fruit and the natural sky and moon. Make that blue pop and I'd buy it....but I found myslef in the 14% column so perhaps you should avoid my taste.

In the name I'd go with the elements...not the colors perhaps Terre-Ciel...and keep the Lady Bug...It's great that you're organic.

Have a nice one!



Hi Kristin & Jean-Marc:

Just a few thoughts from Michigan. My family is from a long line of graphic artists. My grandmother used to design candy bar wrappers, some of which are still used. Of the three, I like the first the best but I agree with a number of the posts that you should maybe "class" it up a bit. The wine sold here, like Red Bicyclette, that are trying to appeal to the new wine consumers do not appeal to many fans of French wine. They just seem (and frequently taste) cheap. Like a number of suggestions above, I would suggest that you stay with a more traditional label. Good luck!!!


Like many readers, I voted for the first label, but it feels a bit "amateur"-ish. The colors are pretty, but just not what you imagine for a nice bottle of wine (and even if it's inexpensive, no one wants to feel like they aren't buying a nice bottle...). The third label had more of the traditional appeal on colors, but something about the ladybug caused a negative reaction to me (don't like bugs near my wine?), and there was too much bright blue on the right. Just one person's opinion, but I hope it's helpful.


I prefer the one on the right. I love the whimsy of the moon and the ladybug. The label is eye-catching, but not overtly "trendy" The middle one might be a bit busy as a label, and the left label is a bit too bold and brash for my liking.

Best of luck with your endeavor!


I don't really like any of them that much - for all the reasons already stated. The colors in the first one are too harsh and unnatural (not part of nature), and there really does need to be more information on the label. It looks homemade, California, and cheap. Still, I think it has the most promise of the three if worked on.
I like #2, but again it looks homemade and would blend in to the shelf of other wines; there is a reason that Georges Duboeuf has those bright, pretty labels for his mediocre wine - I have myself been seduced by those labels and bought what I knew was inferior wine to have that label on the table (when my guests were not oenophiles)!
Label #3 is just odd, I really don't get it. It looks like a sort of mountain with fall colors on the trees...
I think #1 shows the most promise, but needs a lot of work.
I was also surprised that no one followed up on Denise's suggestion that you somehow incorporate Kristin's book cover. It is crisp, good graphics, and evocative of the region. I don't think it would work in blue and red, though, without a considerable amount of modification, but that might be all to the good - with substantial modifications it would link the two endeavors without being obvious.
I like the name rouge-bleu; it is very easy to remember for a non-francophone and does evoke the tricolor.
Et voila! Ce sont mes idees - j'adore que vous avez demande nos opinions!
Et je vous souhaite un succes fou!

Marilyn au Canada

Je préfère numéro un, comme beaucoup d'autres gens. Je crois que cette etiquette attirera l'oeille parmi toutes les autres bouteilles de vin au magazin ou au marché.

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